Neogen is a very popular skincare brand in South Korea for its very innovative products like their cleansing pads, real fresh cleansers, sunscreen sticks and more. Last year, they collaborated with Charlotte Cho, who runs Soko Glam, The Klog and wrote The Little Book of Skincare, to come out with a cleansing stick. Since I really trust Charlotte Cho’s insight about the world of beauty, when she revealed the cleansing stick and gave a brief on it on The Klog, I was 100% sold. It went straight into my k-beauty wishlist and it was the first thing I bought when I arrived in Seoul in December.
So, what are my thoughts on it? Let’s start with a product background.
The concept behind this product is a travel-friendly cleanser with a low pH that could be more effective at removing make-up and helping with inflammation and acne. This product is supposed to be so gentle that it doesn’t strip away most of your natural oils, doesn’t leave your skin dry and tight and almost eliminate the need for double cleansing. It should also help with gentle exfoliation with the presence of real green tea leaves in the cleansing stick. I know, everything about this sounds super dreamy and ideal, almost too dreamy to be true.